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HomeOur Story
Born at the kitchen table
Meet Sarah &
Small Smile
Hi, I’m Sarah – mom of two amazing kids, wife, and proud founder of Small Smile. I never set out to start a sticker paper company… but life, as it turns out, had other plans.
Chapter 01
Our Story – Born at the
Kitchen Table
Five years ago, my life was a mix of running a small flower shop, chasing my kids, and managing a house full of crafts. But one thing kept frustrating me – I couldn’t find sticker paper that worked for all of us.
Safe & smudge-freeMy daughter
Endlessly creative — she needed safe paper that wouldn’t smudge.
Survives anythingMy teenage son
Bold and adventurous — he needed stickers that survived rain, scratches, and daily use.
Pro & waterproofMy flower shop
I needed professional, waterproof labels for the shop.
Everything we tried failed –
-
peeling
-
fading
-
jamming the printer
So one night at our kitchen table, I decided:
If I couldn’t find the perfect sticker paper, I’d make it myself.
— Sarah, founder of Small Smile
the night
Small
Smile
was born
Chapter 02
From one batch to 100,000 packs
How a family problem turned into the sticker paper that makers trust.
01
The frustration
Peeling, fading, jammed printers. Nothing worked for our whole family.
02
The kitchen-table lab
Dozens of materials and adhesives tested with top US suppliers.
03
The first batch
Made for my kids first — dinosaur marathons and skateboard decals.
04
100,000+ packs
Parents, teachers, crafters, Etsy sellers, and small businesses.
Our Impact
We’ve Sparked Over 100,000 Smiles (and Still Counting!)
From that first batch made for my kids, Small Smile has reached families and makers all over the country — each pack helping someone turn ideas into something real they can hold, share, and be proud of.
- Parents
- Teachers
- Crafters
- Etsy Sellers
- Small Businesses
-
100K+
packs sold
-
4.4★
on Amazon
-
2,000+
reviews
Chapter 03 · Quality
Perfected to Be the Best
I tested dozens of materials, searched for the strongest yet removable adhesives, and worked with top suppliers in the United States to perfect every detail. Every batch is quality-checked — because I made it for the two most important customers in my world first: my kids.
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Inkjet & laser ready
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Jam-free feeding
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Waterproof
-
UV-protected
-
Kid-safe materials
-
Every batch quality-checked
Chapter 04 · How It’s Made
How It’s Made & Why It’s Kinder to the Planet
It’s sticker paper you can feel good about – for your projects, your family, and the planet.
Recyclable Packaging
Every pack ships in packaging you can recycle.
Clean Coating
Locks in color without harmful chemicals.
Kid-Safe & Non-Toxic
Made with safe, non-toxic materials for worry-free crafting.
Chapter 05
Why We Do It – Our Heart
This business has always been personal. I made this paper for my kids first, and I still test every batch with them – sometimes it’s a dinosaur sticker marathon, sometimes it’s bold decals for Brandon’s skateboard.
For me, Small Smile isn’t just about selling paper – it’s about sparking creativity, connection, and joy, one sheet at a time.
With love, Sarah 💛
From my family to yours – thank you for supporting Small Smile.
Here’s to creating, sticking, and smiling… always.
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