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Meet Sarah &
Small Smile

Hi, I’m Sarah – mom of two amazing kids, wife, and proud founder of Small Smile.

I never set out to start a sticker paper company… but life, as it turns out, had other plans.

Our Story – Born at the Kitchen Table

Five years ago, my life was a mix of running a small flower shop, chasing my kids, and managing a house full of crafts. But one thing kept frustrating me I couldn’t find sticker paper that worked for all of us.

My daughter, endlessly creative, needed safe paper that wouldn’t smudge. My teenage son, bold and adventurous, needed stickers that survived rain, scratches, and daily use. And I needed professional, waterproof labels for my shop.

Everything we tried failed peeling, fading, or jamming the printer. So one night at our kitchen table, I decided: if I couldn’t find the perfect sticker paper, I’d make it myself.

Our Impact – We’ve Sparked Over 100,000 Smiles (and Still Counting!)

From that first batch made for my kids, Small Smile has now reached parents, teachers, crafters, Etsy sellers, and small businesses all over the country.

We’ve sold over 100,000 packs of sticker paper - each one helping someone turn their ideas into something real, something they can hold, share, and be proud of.

Perfected to Be the Best

I tested dozens of materials, searched for the strongest yet removable adhesives, and worked with top suppliers in the United States to perfect every detail.

Our paper works beautifully with both inkjet and laser printers, is jam-free, waterproof, UV-protected, and completely safe for kids. Every batch is quality-checked before it ever reaches your hands because I made it for the two most important customers in my world first: my kids.

How It’s Made & Why It’s Kinder to the Planet

 Small Smile paper is produced in the US using eco-conscious processes and recyclable packaging. The coating locks in color without harmful chemicals, the adhesive holds strong without damaging surfaces, and the materials are non-toxic and safe for kids.

It’s sticker paper you can feel good about for your projects, your family, and the planet.

Why We Do It – Our Heart

This business has always been personal. I made this paper for my kids first, and I still test every batch with them sometimes it’s a dinosaur sticker marathon, sometimes it’s bold decals for Brandon’s skateboard.

For me, Small Smile isn’t just about selling paper it’s about sparking creativity, connection, and joy, one sheet at a time.